Like many other brilliant things in life and in business, the kids line started from a mistake. Miss Nella wanted to bring something new in the adults’ nail polish field - a range of peel off nail polish to serve hard working women, pregnant women and women that, for whatever reason, could not or simply chose not to put any classic nail polish on their nails.
While working on the project and when receiving the first adult line, they realized that the ones that need this the most are our kids. Why not let the kids pretend play without the damage to their health and adults’ expensive products. And there and then it hit them: they NEEDED to focus on safe cosmetics aimed at kids.
They have changed over the years, but the motto has stayed the same: designed for kids, loved by all.