Your skin deserves natural ingredients, it just shouldn't be at the expense of achieving the look you love. Until now choosing natural makeup meant tolerating poor performance. Clean makeup ingredients equaled weak pigmentation and color payoff. There was a gap between the function and the formulation.
Antonym beauty was created to bridge that gap; a natural makeup line that offers professional level performance without compromising the integrity of the makeup ingredients. They call it gentle face fashion, a philosophy of kind ingredients with strong performance.
Antonym's philosophy has been embraced by consumers, top makeup artists, celebrities and media, who have turned to Antonym as their go-to high performance clean makeup brand.