Inspired by the cheeky streets of LONDON, butter LONDONTM was born in 2005 out of a rebellious spirit defined by a passionate objective: to offer toxin-free nail laquer without compromising on color, quality, wit or performance. Every great idea begins with a genuine problem and theirs was simple: nail colors were limited, hues were boring and many formulas were toxic.
After the astounding success of their high-performance 3-Free nail laquers that were free of the 3 most commonly toxic ingredients - they then went on to become 10-Free. Their luxe beauty line now also includes clean color cosmetics for the face, lips and eyes. Today, they uphold their heritage promise to deliver fun, imaginative products every bloody time. Feel Good Beauty® you can trust.