I started Fenella Smith over ten years ago and since then my team and I have been on an amazing adventure. One full of creativity and collaboration. We set out to become a British design brand who celebrate colourful self-expression and we continue the journey having learnt a lot and made many friends along the way.

I design all our collections, working closely with inspiring collaborators and makers. We’ll only settle on a design when we feel it’s practically perfect. From there our wonderful producers around the world ensure each piece we create is well-made and unique.

We want our pieces to make someone’s world that little more joyful (whether you’re buying for you, your family, or friends). This is the aim of our whole studio team who are now my close friends, confidants, and extended family! Whenever you have a question, comment, or concern we’ll listen, discuss, and work out what’s best. We are also lucky enough to be able to work with some wonderful partners who make a big difference to our world such as WWF, Guide Dogs and The Hope Foundation . 

Just as our customers care about the world and the bigger picture we care about the way we design, source and produce our collections, this is something we know our customers can rely on us to fulfil. We’re proud to be able to state our vegan certification by the Vegetarian Society and to play a small part in supporting the environment and becoming a climate positive workforce, through Offset Earth. We create beautiful things and we want to keep the planet beautiful too. 

As a child we were encouraged by our parents to follow our dreams and not mind where those dreams took us. I love this ethos, and it’s one fueling Fenella Smith every day. I hope our pieces bring some joy and color to your world. 


Fenella x

Fenella Smith London

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